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The ABC named Australia’s most attractive employer

The ABC has taken top spot on a list of Australia’s most attractive employers, going one better than its second place finish last year.

Australia’s public broadcaster beat Virgin Australia, BAE Systems, and fellow broadcaster Channel 7 to first place in the third annual Randstad Award.

“With people increasingly looking for employers who will reward their efforts and contribution to the organisation, being viewed as an employer who cares for and invests in their people has never been more important to secure and retain top talent in the years ahead,” says Deb Loveridge, managing director Asia Pacific of Randstad.

The award, presented in front of senior executives of Australia’s 150 largest employers, was based on 7000 employee responses compiled by recruitment and HR services company Randstad.

The ABC ranked well across all key criteria, including interesting job content, good learning and development opportunities, and strong workplace culture, and was found to be particularly attractive to women and older generations.

The most attractive industry to work for this year is aviation, with the mining and resources sector in second place.

Federal Government departments were included in the award research for the first time this year, with four departments appearing in the top 20.

Loveridge says that given the constantly shifting nature of work and priorities of workers, the Randstad award is helpful in showing companies what employees are looking for in a competitive job market.

“People will be attracted to employers if they offer the incentives, criteria, and working conditions that match their changing expectations,” she says.

“Business leaders need to consider what benefits are most important to their workforce, whether it’s flexible work arrangements, learning and development programs, or career progression opportunities, and aim to offer these to their employees.”

Loveridge says, “Keeping your finger on the pulse of what workers want is the best way to maintain a strong employer brand and remain attractive to workers looking to change jobs.”

The Top 10

1. ABC

2. Virgin Australia

3. BAE Systems

4. Channel 7


6. Department of Immigration and Citizenship

7. Department of Health and Ageing

8. Newcrest Mining

9. Coca-Cola Amatil

10. GHD


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Gina Baldassarre

Gina Baldassarre

Gina is a journalist at Dynamic Business. She enjoys learning to ice skate and collecting sappy inspirational quotes.

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