By David Olsen · 22 February 2010 · Locked
The Seven Network has stunned the industry with a surprise merger, but what's driving this bold move? Will it be a game-changer for the struggling network, or a desperate attempt to stay afloat?
In a shock move, the Seven Network has announced a merger with heavy equipment group WesTrac Holdings, creating a consolidated holding company that hopes to cushion the Seven Network from continued trouble with advertiser revenues due to the GFC. Mr Stokes believed the transaction will transform Seven and improve returns for shareholders and tackle the […]
Tags: GFC, merger, Seven Network, WesTrac