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How to develop a culture of innovation

Jeffrey Phillips, co-founder of OVO, an innovation consulting firm, shares how any company can create a more innovative environment.

Business innovation is a hot topic these days. In a March survey by CapGemini Consulting, two-thirds of respondents said they are working on developing a culture of innovation, and the percentage of leading businesses with a formal innovation role jumped 10 percent.

For entrepreneurs, developing a culture of innovation is a coveted, yet sometimes elusive goal. Jeffrey Phillips, co-founder of OVO, a Raleigh, N.C., innovation consulting firm which publishes the Innovation on Purpose blog, helps a variety of organizations become more innovative. It’s a discipline that’s possible to develop, he says, but it takes time and attention. In this interview with Entrepreneur.com, he weighs in on how any company can create a more innovative environment.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com