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How not to get duped by a consultant

We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes.

Once that little company you’ve been operating out of your guest bedroom starts to grow, you’re going to face some big, complicated questions about your company’s growth. In any decision, you may have several potentially good, safe choices, and one potentially fantastic option that comes with a high level of risk. What to do?

You can look around for a crystal ball. You can also hire consultants to help you help you navigate your choices.

Even though we have a number of different consulting agencies helping us in a few different area, digital agencies are the ones that have lately been giving me the biggest headaches. Given that internet marketing is a global, rapidly-expanding field, the demand for experts, from SEO to web developers, far exceeds the supply of really talented people. Here are a few things to consider before signing on:

…to read this article in full, visit leading US small business resource, Inc.

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Inc.

Inc.

Inc.com is a place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

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