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CreditorWatch takes on Dun & Bradstreet in the corporate data stakes

Newcomer bad debt registry CreditorWatch has secured a lucrative contract with ASIC to make corporate information more accessible and affordable for SMEs with
the launch today of its new product CreditorWatch Express.

CreditorWatch Express allows businesses to retrieve valuable corporate information from the ASIC database, identical to that supplied by the bigger agencies such as Dun & Bradstreet and Veda Advantage, but at a rate more than 30% cheaper.

“For too long small businesses have been unable to afford vital credit and ASIC corporate information. Now that CreditorWatch has access to identical ASIC information that Dun & Bradstreet provides, we are determined to compete head-to-head with them by bringing real price competition and transparency into the market and shake up the industry,” said Colin Porter, managing director of CreditorWatch.

Launched in January this year, CreditorWatch’s focus is on becoming a must-have tool for small businesses to manage and monitor their debtors. (With membership now in several thousands) CreditorWatch Express is an affordable alternative to products offered by other providers that use the same ASIC database; almost one-third off the price of a Dun & Bradstreet report, Porter noted.

The other advantage with CreditorWatch is that small businesses can also contribute data on troublesome debtors for analysis, which alerts other members of potential problems.

“CreditorWatch’s strategy is to focus on small businesses that can neither afford Dun & Bradstreet services, nor submit data to credit rating companies for analysis,” Porter confirmed.

And the benefits go beyond the SME market. “It’s not just small businesses that will be attracted to the lower prices—all businesses will benefit,” he remarked. “Larger businesses will also relate to ‘why would you pay more for the same information?'”

CreditorWatch is now monitoring more than 200,000 businesses in Australia on its database and is officially Australia’s cheapest ASIC corporate data provider for online casual users.

CreditorWatch Express Facts
• Official ASIC information broker
• CreditorWatch Express current company extract is $16.90, including GST
• Cheaper by more than 30% compared with Dun & Bradstreet for identical ASIC information
• About 40% cheaper than the average casual rate offered by other information brokers

For more information: www.creditorwatch.com.au/express

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Natalie Tsirimokos

Natalie Tsirimokos

Digital Editor of Dynamic Business

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