Crewy is an AI-driven lead automation platform designed for home-service businesses. It operates by integrating with lead sources like Thumbtack, Yelp, SMS, and websites to ensure fast responses to customer inquiries. The tool uses artificial intelligence to analyze incoming leads—taking into account job photos, descriptions, location, materials, and effort—and generates accurate quotes and booking appointments, typically responding in under 20 seconds. The goal is to help small service businesses increase lead conversion by automating first responses and pricing, while maintaining control over margins and brand tone.
Key Features
Automated lead response across multiple channels including Thumbtack, Yelp, SMS, and web forms. Crewy’s AI agent can parse photos and job details, ask clarifying questions when needed, and send scoped quotes quickly. It can also book jobs directly into a calendar.
Pricing automation and margin protection. Users can define business rules—such as discount policies or pricing thresholds—and the system enforces guardrails on quotes to protect profit margins.
Customization of brand voice and communication workflow. Users can set tone, default follow-ups (for example, after 30 minutes or two hours), and support for additional languages like Spanish or Hindi.
Unified dashboard and integrations. Crewy aggregates leads from connected marketplaces such as Thumbtack and Yelp, integrates with Google Sheets for dynamic business data, calendar tools for scheduling, and messaging/call infrastructure via Twilio. Reporting and analytics allow users to monitor response times, conversion rates, and lead sources.
Compliance and control features. Auto-send messaging or calls are opt-in only and subject to legal constraints. Users are responsible for regulatory compliance (TCPA, carrier rules, marketplace policies), and the platform includes privacy and data usage safeguards.
Pricing
Crewy offers a single publicly listed subscription plan tailored for Thumbtack users: the “Thumbtack AI agent” plan costs USD 149 per month, and comes with a 7-day free trial. This plan includes integration with Thumbtack, setup that reportedly takes about 2 minutes, and the core features of automated replies, quoting, and booking. Other pricing tiers or detailed plans beyond this publicly posted offer are not clearly listed. Additional fees or hybrid/usage-based billing may apply depending on features used.
Who is it for?
Crewy is particularly suited to small- and medium-sized service businesses operating in home-service sectors—such as landscaping, cleaning, plumbing, appliance repair, pest control, pool service, or painting—that rely heavily on lead marketplaces and real-time responses for new business. It’s especially useful for business owners who receive leads via Thumbtack or Yelp and don’t have the time or staff to reply quickly or manually quote every request. Operations managers or sales teams needing to reduce lead lag time, maintain consistent pricing, and scale responsiveness can benefit. Also relevant for businesses seeking to streamline communication workflows across channels and standardize follow-ups, while ensuring legal and marketplace compliance. Crewy is focused on the US and Canada (for messaging and calling features), and works best when connected to business tools like calendars and sources like Google Sheets.
Final thoughts
Crewy offers a focused solution for service-based businesses that struggle with slow or inconsistent responses to online leads. Its strength lies in automating early stages of customer engagement—fast quoting, quick replies, and job booking—while allowing businesses to retain control over pricing and tone. For a monthly fee of USD 149 for the Thumbtack plan, businesses may find meaningful improvements in conversion and efficiency. However, users should plan for cost overhead if opting into automated messaging features or advanced integrations, and verify regulatory obligations. In sum, Crewy is a useful tool for businesses seeking to reduce manual response burden and compete more effectively in lead marketplaces.
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