Dynamic Business Logo
Home Button
Bookmark Button

How to host a big event on a small budget

Businesses are often looking for ways to do more with less but it can be frustrating planning events with limited resources and budgets.

With a little creativity, research and negotiating, you can make sure a small budget doesn’t limit your big plans. To help get started, read on:

Be Prepared

Don’t launch into planning and decision-making without preparation. Be clear and realistic about what your goals, and what you need to achieve them. The venue you secured months ago may be all wrong once the details come into view. Planning will help protect you from overspending and confusion.

Know Your Budget

Speaking with your colleagues and superiors about budget specifics will help your prioritize your goals. Is it more important to offer attendees a great lunch or a great speaker? Always allow some flexibility for unexpected expenses. 

Show Off Your Negotiating Skills

Venues are seeing fewer bookings, so use it to your advantage. Do some research on venue prices and recent occupancy rates and use it to negotiate a better deal.

Look for Sponsors

Companies are always eager for ways to get their name out there. Look for businesses closely related to your event and approach them about sponsorships.

Go Right to the Source

If you’re planning to serve food, you can save money by having the catering manager go directly to the chef for a custom proposal. A chef can weigh in on what’s local, in season, and affordable around the time of the event.

Tamara Mendelsohn

Tamara Mendelsohn

Tamara loves live music events and tech events focused on positive social change. Tamara leads marketing for Eventbrite; focusing on customer acquisition, retention, and branding. She is passionate about spreading the good word for Eventbrite and the magic of bringing people together through events. She is equally obsessed with the power of social media and believes that technology changes everything. Prior to Eventbrite, Tamara was a senior analyst with <a href="http://www.forrester.com"> Forrester Research</a>, an independent technology research and consulting firm. As an expert on eCommerce technology, multichannel retail, and trends in how consumers integrate technology into shopping, Tamara authored research reports and worked with both retailers and technology vendors to help them shape their strategies. She spoke regularly at industry events, sat on the advisory boards of several industry associations, and has been quoted in top newspapers and journals. Tamara is a graduate of <a href="http://mitsloan.mit.edu">MIT Sloan School of Management </a> and received her bachelor's degree in comparative literature and economics from <a href="http://www.wellesley.edu">Wellesley College</a>.

View all posts