Home topics workplace human-resources-blogs HR Recruitment Small Business HR How Can Employers Engage the YouTube Gen? Nick White September 25, 2017 The workplace is changing. By 2025, 75 per cent of the workforce will be made up of millennials. For employers and business leaders, empathising and engaging with this generation is vital. We’ve all heard the jokes about entitled millennials with an unhealthy avocado toast obsession. Yet they’re fast becoming an influential presence in the corporate world, with 15 per cent already working in management positions. A New Way Of Doing Things Millennials grew up in an era dominated by social media and smartphones. For people in this age bracket, digital technology isn’t disruptive – it’s just par for the course. They expect the same instant access to information and seamless experiences at work. Managers and HR leaders need to consider how to adapt existing practices to engage the younger set without disrupting or excluding other employees. There are plenty of companies proving the value of speaking to millennial audiences in a new way. The move speaks volumes about the need to consider the unique expectations and interests of young adults in a relevant forum. This year we also saw McDonalds launch ‘ snaplications ’, allowing young job seekers to apply for a role using Snapchat. While this won’t be the right move for every company (don’t delete your LinkedIn page just yet), it’s a great example of embracing new processes specifically for a younger audience. Change The Channel For