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HTC kicks off experiential roadshow

HTC will show off its EVO 3D smartphone along the east coast this month, in a series of experiential marketing campaigns at select Westfield Centres.

The HTC EVO 3D will be on show at Westfield Centres in Sydney, Melbourne and Brisbane, where consumers can get hands-on with the dual core smartphone that’s able to capture life in 3D and share it anytime via its ‘no glasses required’ 3D display.

The HTC EVO 3D will be available on all major Australian carrier networks – carriers will be announcing pricing, plans and availability details shortly.

According to HTC ANZ Country Manager Ben Hodgson, the EVO 3D will deliver a new level of technology and user experience to local consumers.

“The HTC EVO 3D doesn’t require you to wear special glasses to get fully immersed in its 4.3” 3D qHD screen. From watching movies in 3D, taking 3D pictures, playing 3D games, to capturing your own 3D video – the HTC EVO 3D brings all the action to life.”

This is something that you’ll need to see to believe it, which is why HTC will be bringing the experience to consumers via experiential zones in Westfield Shopping Centres…”

Shoppers will be able to speak to HTC staff and watch a hands-on demonstration of the phone.

The experiential zones are located at the following locations:
New South Wales:
· Westfield Sydney: Monday, 12 September to Sunday, 18 September.
· Westfield Bondi Junction: Monday, 19 September to Friday, 23 September.
· Westfield Doncaster: Monday, 12 September through to Sunday, 18 September.
· Westfield Chermside: Friday, 23 September through to Wednesday, 28 September.