Home topics small-business-resources Small Business Small Business Why SMEs should be using SMS to boost their marketing strategy Reuven Barukh September 9, 2019 With so many people being ‘connected’ everywhere they go, there’s never been more opportunity for businesses to get their marketing communications in the hands of target customers – literally. Whilst technology has opened up an array of new marketing channels, the well-established medium of SMS is showing great ROI in terms of open rates and lead generation. More and more SMEs are switching to an omni-channel strategy to talk to their customers. With this in mind, here’s the how and why SMS can work to boost your marketing strategy. It’s easy to get started, it’s cost-effective and it cuts through You don’t need a big budget to get started. For small businesses with limited marketing budgets, SMS marketing is one of the most cost-efficient solutions, outperforming social and email when it comes to open rates (up to 98%) and conversion. Individual SMS messages can be sent for as little as 5c per message, and both CPS (cost-per-send) and CPC (cost-per-click) are lower than many other marketing platforms. Plus it’s easy – an SMS only includes 160 characters of text while any mobile phone in the world can send or receive them without relying on a data connection. SMS marketing works well with email Your business will probably see value in sharing stories, tips and advice or details of offers and promotions via email, so an SMS can