Home topics small-business-resources sales-and-marketing Marketing Marketing 5 ways a business blog can improve your sales Guest Author March 28, 2018 A blog is an invaluable marketing tool that can help your business reach new customers, retain existing customers and even generate more sales. Unfortunately, many business owners ignore these benefits and, instead, focus their marketing strategy on minimally effective outbound techniques. Regardless of what type of business you operate, though, a blog can increase your sales in several ways. Encourages Higher Search Rankings Publishing unique, high-quality content on your blog will encourage higher search rankings. And with higher search rankings, you’ll have more people viewing your business and buying its products or services. Each new post you publish creates fresh content that search engines will crawl. Assuming it’s valuable and authoritative content, search engines will respond by increasing your site’s ranking. Recommendation Blog Posts Influence Buying Consider publishing reviews or recommendations of your business’s products or services on your blog. According to the Content Marketing Institute , 61 percent of consumers in the United States have made a purchase after reading a recommendation. When a prospect reads a positive review or recommendation on your blog, he or she may proceed to buy it. Just remember to be honest and transparent when writing these blog posts. Attracts Links and Social Shares Blogging can also increase your business’s sales by attracting links and social media shares. If someone enjoys reading your blog posts, they may share links to it on their own