Business owners concerned about registering an already trademarked business name are being given Government assistance, with the launch of TM Check.
The Federal Government’s new trademark search tool ensures businesses don’t choose a name that’s already been trademarked, helping them avoid legal bills, disputes and the closure of their business.
Innovation Minister Senator Kim Carr said clever or memorable business names can be vital to business success, but until now it’s been difficult to know whether the name chosen infringes on an existing trademark.
“TM Check helps new businesses avoid these issues by identifying pending or registered trade marks that may be similar to their proposed name.”
“Business owners need to understand, however, that business name registration doesn’t give you any legal rights. Only a registered trade mark can give you that kind of protection,” Carr added.
Small Business Senator Nick Sherry said TM Check is one of a number of new initiatives that form part of the Council of Australian Governments reforms to reduce the regulatory burden on business.
The project will also deliver a national online registration process for business names and Australian Business Numbers and improve ongoing online interaction between government and business via the Australian Business Account. It will also introduce a government online service to deliver tailored information to businesses about their regulatory requirements – including licences, registrations and permits.