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Trademarks the name of the game

So you’ve made a name for yourself, now what? The best way to protect that name is to register a trademark. If you think there’s no need because you’ve already registered a domain and business name, then you’re wrong—neither one will protect you from the competition, if they decide to swoop in and register your business name for themselves.

After this, if you decide to allow other businesses to use your name, then make sure you look into the right licenses—you don’t want to lose your rights by making trading too easy for others.

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