Home topics small-business-resources hot-tips Hot Tips Marketing Social Media Hot Tips Kickstart your business Facebook page: six insider tips Lorna Brett April 3, 2012 With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network ‘s ability to drive business. But how do you create a community and engage with them effectively? Here’s some tips from a Facebook insider. Facebook’s manager of small and medium business growth Kirby Koo offers up some inside advice for getting the most of your business Facebook page: 1. Get to know your fans The best way to get your fans to talk about your business with their friends is to understand what they care about. Do this by using Page Insights regularly to track which posts sparked conversations and sharing, then try to keep posting this kind of content. It’s worth remembering that no matter how engaging your posts are, not all of your fans will see them in their News Feed. To make sure that more people see your posts, you can use Page Post ads to reach a wide audience and get more people to Like and engage with your page. Because these ads tell people what their friends are liking and interacting with they’re much more effective because of that social context. 2. Stand out from the crowd Don’t forget that people’s News Feeds contain a lot of information and they are busy so probably won’t have time