Creating a service for your product

You might have the perfect product, but have you thought about the service experience the customer has when buying it?

Every product – whether online or at a physical retail outlet – has a service element to it, and exceptional delivery is one way that evolving businesses can differentiate their product. Regardless of the product, when a customer has a good buying experience, they are more likely to buy again or recommend it to others.

Pretend you’re a customer and buy your product. Assess what was good about the customer experience and what could prevent customers from returning, then create the best possible service experience from your own observations.

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