If you’ve built your brand and its domain name, you should consider buying collateral domain names to capture missed web traffic.
Collateral domain names are those that may have different suffixes, for example ‘.net.au’ or ‘.biz’ instead of ‘.com.au’ or names similar to, or misspellings of, your domain name.
- Make sure you’re not infringing on another business trading with the similar name or misspelling.
- Use the ‘parking’ period to see which names are the best value to buy.
- After purchasing, ensure the new domain redirects to, or at least mirrors, your real site.