Little Innoscents increases slice of the ‘organic pie’ in Asia & Middle East

Little Innoscents skincare is riding the wave of the organics market boom, and their new year’s business resolution is simple – get a bigger slice of the ‘organic pie’.

Little Innoscents director, Antonette Golikidis, is confident showing the organics consumer market segment is booming both in Australia and abroad.

“Increased awareness of nutrition, health and food safety are the main causes driving demands for organic products.”

“Despite the global economic downturn, organics is the fastest growing consumer market domestically, worth almost $1 billion, with the personal care product market increasing at 12 per cent per annum. The global organic food market is also surging – increasing more than 140 percent in the past six years.”

Little Innoscents organic skin care experienced its biggest increase in exports this year.

“In 2010 we added Taiwan, Philippians and Dubai to the company’s export list, which includes South Korea and New Zealand.”

“All the roads seem to lead to Asia, so that’s what our company is aiming for in the new year.”

“We’re currently in negotiations for a contract which could see our baby skincare range stocked in 5000 pharmacies in China by February, 2011.”

“Japan is in our sights too, because a recent agreement between our organic certifier – Australian Certified Organic – and Japanese Organic Certification Organization has enabled our range to be properly marketed,” she said.

The Little Innoscents skincare range was created by Ms Golikidis 5 years ago, and recently announced that it’s sold in over 800 retailers nation-wide, including new stockists Amcal and Guardian Pharmacies.

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