Infomedia takes a niche global

Infomedia
Exporting since
1997, Infomedia’s clients include subscribers from some 160 countries, the latest being the Democratic Republic of Congo.Infomedia didn’t make a profit until it began exporting, and now it’s found its niche supplying electronic parts cataloguing systems to the global automotive industry. Products are distributed to almost 50,000 dealers in some 160 countries, and are produced in 28 languages. Exporting began when Ford Europe licensed its parts data to Infomedia to produce a version of the company’s flagship electronic parts catalogue, Microcat. From that relationship the company has moved into Ford operations in other countries such as Japan and Mexico, and now counts other major automotive manufacturers such as Land Rover and General Motors among its clients. The company listed on the Australian Stock Exchange in 2000, and as well as its headquarters in Sydney there are support centres around Australia and in Europe, Japan and North America.

 

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