Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Vicki Beard on Adventure Tours Australia
Exporting since: 1993
Key markets: UK, Europe, Asia, Benelux, North America.
Born global, Adventure Tours has always had a high percentage of customers from overseas. An Australian Export Award winner, 95 percent (or $39.5 million) of Adventure Tours’ income is generated by exports. The company offers a range of adventure tours Australia-wide, which general manager, Vicki Beard, says have earned the respect and trust of the international travel industry. Beard attributes the business’ export success to its unique range of tours, targeted international marketing activities, a dedicated international sales team, and advanced planning for continued growth.
The adoption of technology and real-time online capabilities has made it simpler for overseas agents to receive instant booking confirmations. However, Beard says establishing an offshore sales office six years ago, as well as continued participation in certain European trade shows, has really paid off.