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Use photos in advertisements? Take these steps to avoid a lawsuit

Three things you need to know about ‘right of publicity’ when selecting photos for your website or advertising.

Using eye-catching images on your company’s website or in advertising is a good way to capture a potential customer’s attention. But even if you’re careful to select an image with copyright permission, your business could still end up in a sticky legal situation.

In 2007 Virgin Mobile created a series of advertisements with images from photo-sharing platform Flickr. The photos were made available under a Creative Commons license, which was developed to allow photographers to share their work under a variety of copyright licenses.

One image, of 15-year-old Alison Chang was printed with slogans such as “Dump Your Pen Friend” printed on the photo. Virgin Mobile claimed the photo was licensed under a Creative Commons attribution license, but the teen’s parents sued, alleging their daughter’s privacy rights had been violated.
…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

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Entrepreneur.com

Entrepreneur.com

Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

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