Three things you need to know about ‘right of publicity’ when selecting photos for your website or advertising.
Using eye-catching images on your company’s website or in advertising is a good way to capture a potential customer’s attention. But even if you’re careful to select an image with copyright permission, your business could still end up in a sticky legal situation.
In 2007 Virgin Mobile created a series of advertisements with images from photo-sharing platform Flickr. The photos were made available under a Creative Commons license, which was developed to allow photographers to share their work under a variety of copyright licenses.
One image, of 15-year-old Alison Chang was printed with slogans such as “Dump Your Pen Friend” printed on the photo. Virgin Mobile claimed the photo was licensed under a Creative Commons attribution license, but the teen’s parents sued, alleging their daughter’s privacy rights had been violated.
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