Trading Post cans print edition, moves online

Trading Post cans print edition
The Trading Post will no longer appear in print, after Telstra Corporation Ltd announced they would be ceasing publishing the print version, in favour of an online portal, reports The Australian.
Telstra Corporation Ltd, which bought The Trading Post in 2004, has decided to close the newspaper operations to focus soley on the tradingpost.com.au website.
The Trading Post, which was launched as a newspaper in 1966, first went online in 1996 and in May last year relaunched its website to include an online auction service.
According to the reports, The Trading Post will continue to be printed as a weekly for the next month, with the final editions to be published on October 29.
In a statement, Telstra Media’s head of classifieds Michael Padden said: “With print classifieds usage declining significantly across ad volumes, circulation and readership, it’s unviable to continue producing the weekly print publications.”
He added that Trading Post and Telstra are well placed to “capitalise on changing consumer preferences with Australia’s leading classifieds brand and leading integrated online and mobile digital media businesses.”

The Trading Post will no longer appear in print, after Telstra Corporation Ltd announced they would cease publishing the print version in favour of an online portal, reports The Australian.

Telstra Corporation Ltd, which bought the Trading Post in 2004, has decided to close the newspaper operations to focus soley on the tradingpost.com.au website.

The Trading Post, which was launched as a newspaper in 1966, first went online in 1996 and in May last year relaunched its website to include an online auction service.

According to the reports, The Trading Post will continue to be printed as a weekly for the next month, with the final editions to be published on October 29.

In a statement, Telstra Media’s head of classifieds Michael Padden said: “With print classifieds usage declining significantly across ad volumes, circulation and readership, it’s unviable to continue producing the weekly print publications.”

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