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The Do’s and Don’ts for marketing with Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.

Brands are piling into Pinterest, the wildly popular visual bookmarking tool. And plenty are making mistakes along the way as they try to figure out how to use the site for their marketing.

Pinterest, which launched in 2010, has grown to more than 10 million users. Every day, people use the website to “pin” images and videos to their personal pin boards so they can save and share the things they love. The site gets social when people follow each other and repin or comment on each other’s pins.

The vast majority of Pinterest users are women between the ages of 25 and 34, so it’s a natural place for small businesses to spend time if they want to connect with that target audience. Many brands have already jumped on the Pinterest bandwagon, and you can get creative inspiration by reviewing brand pinboards. I keep a pinboard filled with brands doing cool things on Pinterest, which you can explore to start your benchmarking research.

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