SEO or ‘Search Engine Optimisation’ is critical to your business being found online, so we asked Reload Media’s Managing Director Llew Jury to give Dynamic Business the low-down on the do’s and don’ts of how to get the most from SEO and Google.
DO PRACTICE SAFE SEO
Don’t get in to bed with an SEO business you don’t know well. Try and avoid the emerging market of cheap offshore SEO providers. Statistically speaking there is a good chance they engage in “black hat” SEO practices, such as link spamming, content masking and doorway pages. These underhanded tactics can have your website banned from Google.
DO BE STRATEGIC
Work out which key words you want to rank for and make sure there is content on the website with these keywords in it.
DO GET INTO BLOGGING
A regularly updated blog enables a conversation between the human reader and Google to take place.
DO TAKE ADVANTAGE OF AVAILABLE TOOLS
Use Google Analytics (a free tool) to track the success of your SEO. This tool enables you analyse keyword rankings, time spent on site and bounce rates.
DON’T RUSH IT
Quality SEO services take time. If a provider is promising superfast results, chances are they can’t be trusted.
DON’T FLOOD COPY WITH KEYWORDS
While it’s important to feature keywords in your website copy try not to overdo it – flooding web copy attracts penalties.
DON’T INFLATE INBOUND LINKS
Avoid trying to artificially inflate the inbound links to your site too quickly. This process should be a slow and considered approach over time.
DON’T FALL FOR FALSE CLAIMS
Never use a company that guarantees you number 1 on Google. No one can guarantee the exact position of a keyword.