Salmat and Roamz this week announced a joint initiative that will deliver a new online advertising service for retailers and small business owners in Australia.
Roamz is a location-based social media service that shows users what is happening around them in real-time through mobile devices. Members of the Roamz community will be able to find out up-to-date information about what is happening at their location including user reviews of restaurants, pubs, events and places – all at the touch of a button and all in real time.
Roamz Chief Executive Officer, Jonathan Barouch believes his company will be a revolutionary addition to the Australian business advertising space.
“Roamz will create a new exciting mobile social media experience that has not been seen in the Australian market before. Our aim is to establish Roamz as the destination site for users when they are out and about,” he said.
Roamz is still in the startup stage and is on schedule to launch in the middle of 2011, with the joint venture allowing the platform to scale globally, leveraging social media and capitalising on the exponential growth in the use of web-enabled mobile devices.
Salmat is a major shareholder in the new venture. Roamz will utilise the digital capabilities built over the last few years at Salmat to further strengthen the reach and coverage of the service.
“Roamz fits very well with Salmat’s strategy to grow our business in the digital space. It compliments our Lasoo business, which is Australia’s leading online pre-shop portal with over two million visitors per month. Roamz will be an excellent platform for service retailers, SMEs and B2C businesses to present their products and services to a highly targeted localised buying audience. Demand for online retail marketing services is accelerating and we want to make sure we stay ahead of the game,” said Salmat’s Chief Executive Officer, Grant Harrod.
Roamz is expected to be launched in the middle of this year.