After the disaster that was Vegemite iSnack2.0, Kraft has kicked off a second naming competition for the creamy spread.
Posting details on their website, the company has put forth six suggestions, asking the public to vote on their favourite.
Kraft explains: “We identified the top three most popular names that can be trademarked by Kraft Foods; we have also included three others from the entries that are worthy of consideration based on consumer feedback.”
The six names are as follows:
- VEGEMITE CHEESYBITE
- VEGEMITE CREAMYMATE
- VEGEMITE SMOOTH
- VEGEMITE SNACKMATE
- VEGEMITE VEGEMATE
- VEGEMITE VEGEMILD
Polling starts at 5pm (AEST) on Friday 2 October 2009 and ends at 12 noon (AEDST) on Monday 5 October 2009.
To vote, please visit the Kraft website.
What name would you pick?