In a statement issued this afternoon, the company said it had listened to the public and would hold another vote to decide on the new name.
Kraft Foods Australia/New Zealand head of corporate affairs, Simon Talbot, said: “We have been overwhelmed by the passion for Vegemite and the new product. The new name has simply not resonated with Australians.”
He added that “Australians and New Zealanders will shortly be invited to help us make a choice. Please bear with us for the next 48 hours as we finalise how Australians and New Zealanders can decide the new name through an independent popularity vote. ”
According to Talbot, the Kraft Foods storeroom currently has thousands of jars of the iSnack2.0 named Vegemite and will be distributed around Australia, and will continue to be sold in supermarkets until Australia decides upon a new name.
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