Five ways to optimise video for search engines

These steps can help boost viewership of your videos and traffic to your website.

Many website owners believe that simply filming a video clip and posting it to YouTube constitutes good video marketing. Unfortunately, they are missing out on major opportunities to increase the number of views their videos receive and the website traffic they generate through implementing a few simple search engine optimization strategies.

Their loss can be your gain, so consider the following actions to ensure that your videos are properly optimized for the major search engines:

1. Create engaging content.
The best thing you can do to optimize search engine results is to produce video content that is informative, helpful and engaging. When you release videos that help people solve problems or entertain them, you increase the likelihood that viewers will want to share your videos with others.

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