Facebook’s new news feed: what’s in it for you

CEO Mark Zuckerberg claims the facelift will make Facebook the “best personalized newspaper in the world.” Here’s what it means for brands.

Facebook announced a major redesign of its News Feed Thursday, which should come as welcome news to users who’ve complained about being bored with the site, as well as to brands and advertisers who have been pushing the social network to deliver more bang for their bucks.

At a news conference at its Menlo Park, California, headquarters, Facebook CEO Mark Zuckerberg and a handful of his employees unveiled the new look, which Zuckerberg said will be “the best personalized newspaper in the world.”

A More Visual and Customizable News Feed

The redesigned newsfeed is much more visual–the size of photos in the feed are significantly larger, for one thing. The image-centric design stems from the fact that by the end of 2011 more than half of the content shared on the social network were things like photos and videos, Zuckerberg said.

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