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Consumers support local jobs and buy Australian

Consumers are flocking to Australian-made products in a show of patriotism, caused by concerns over job losses and an uncertain economy.

The Australian Made, Australian Grown campaign reported a 43 percent increase in the number of companies using its logo (triangle and kangaroo) on products in the period from January to July.

Australian Made Campaign Ltd chief executive Ian Harrison said there was a growing awareness about the value of buying local products and produce, particularly in light of the Pacific Brands announcement that they were sending jobs overseas.

Harrision said younger generations are now more alert to the “value of reinvesting in their own community” in light of the tough economic climate.

“Some of the lessons of purchasing locally produced products is to underpin employment and wealth creation in Australia,” he said.

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Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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