Consumers indulgence in chocolate in crisis

While most Australian’s are cutting back on their spending this year, it appears chocolate is one indulgence that people won’t give up.

Melbourne franchise, Theobroma Chocolate Lounge has been on the receiving end of this trend, experiencing high demand and rapid growth since the opening of their first store in 2006.

In the last 12 months they have opened 12 new stores across Australia, New Zealand and Malaysia, and continue to grow.

According to George Roiniotis, co-founder of Theobroma Chocolate Lounge there will always been room for places like theirs as chocolate is the one indulgence that people continue to purchase, despite tough economic times.

“Unlike coffee, there is something very indulgent, fun and exciting about chocolate. People have really responded to the warm and cozy atmosphere we have created at Theobroma Chocolate Lounge.”

Roiniotis said they were able to find a gap in the marketplace; with coffee shops on every corner, there were surprisingly little hot chocolate lounges.

“When we first thought of the ‘total chocolate concept’ behind Theobroma, there was a café on every corner; we saw Australia as being really ‘coffee’d out’. People were looking for an alternative – and hot chocolate is it!”

Theobroma Chocolate Lounge now produces over 100 different types of handmade chocolate in their factory in Melbourne, including a unique range of coloured chocolate. In addition, Theobroma Chocolate Lounge offers customers chocolate desserts, chocolate drizzled waffles, hot and cold beverages as well as a savoury menu.

For more information visit www.chocolatelounge.com.au

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