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Canva goes all-in on AI, unveils enterprise push at Canva Create

Canva has announced a significant expansion in its AI capabilities during the Canva Create event, aiming to further democratize the design process.

This major AI push includes the introduction of advanced text-to-graphic generation and a suite of powerful AI tools designed to enhance the user experience and streamline the creation of professional-quality visuals.

Canva goes all-in on AI, unveils enterprise push at Canva Create

At its first international Canva Create event, Canva announced a significant expansion into artificial intelligence. The design platform, which serves over 185 million monthly active users, introduced new AI tools aimed at simplifying the creation of professional visuals. Key features include text-to-graphic generation and enhanced AI capabilities, designed to make design accessible to users with varying levels of expertise. 

Text-to-Graphic Generation Arrives

The centerpiece of the event was the significant upgrades to Magic Studio, Canva’s suite of AI-powered design tools.Already a runaway success with over 6.5 billion uses since launch, Magic Studio is receiving a major boost in capabilities.

The biggest head-turner? Text-to-Graphic generation. Imagine needing a captivating social media post image but lacking artistic skills. With Text-to-Graphic generation, that’s a worry of the past. Users simply describe their concept in a text prompt, and Magic Studio conjures up professional-looking graphics, icons, and illustrations in various styles.

Canva goes all-in on AI, unveils enterprise push at Canva Create

Magic Design Gets Smarter

Magic Design, already adept at generating presentations, is receiving a major AI upgrade. The new technology can now churn out presentations with three times higher quality. 

This means AI can handle complex layouts, seamlessly integrate branding elements, and suggest impactful visuals, freeing users to focus on content and messaging. Canva Create wasn’t a one-hit wonder. The event unveiled a range of AI-powered tools designed to empower everyone to be a visual content creator:

  • Canva Work Kits: These curated collections of templates are specifically designed for different teams (Marketing,Sales, HR). They leverage AI to suggest layouts, fonts, and color schemes that adhere to brand guidelines, ensuring consistent and professional visuals across the organization.
  • Canva Courses: This innovative offering transforms existing designs into interactive courses for employee onboarding or training purposes. Imagine turning a presentation or document into an engaging learning experience,all within the Canva platform.

While AI was the star of the show, Canva didn’t neglect other crucial areas:

Canva goes all-in on AI, unveils enterprise push at Canva Create
  • Canva Enterprise: Catering to the needs of large organizations, Canva Enterprise is a new subscription tier offering features like scalable cloud storage, advanced admin controls, and robust security measures to ensure brand consistency and protect sensitive information.
  • Revamped UI Designed for Work: The core Canva experience received its first major redesign in a decade. The new UI streamlines the editing process, puts AI tools like Magic Studio front and center for easy access, and features a customizable homepage that boosts navigation and collaboration for teams.

A Full-Stack Design Solution

Canva’s recent acquisition of Affinity is further solidifying its position as a full-stack design solution. Affinity v2.5 launches with powerful new editing options aimed at professional designers, illustrators, and typographers. Additionally,Canva is extending a helping hand to the educational and non-profit communities by offering free access to Affinity for eligible teachers, schools, and nonprofits.

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Yajush Gupta

Yajush Gupta

Yajush is a journalist at Dynamic Business. He previously worked with Reuters as a business correspondent and holds a postgrad degree in print journalism.

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