Building your brand on Twitter

Twitter’s reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.

In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author offers a few tips for building a consistent brand on Twitter that will help inspire customer loyalty.

Twitter is a great tool to build your brand and spread the word about your business. Here are six tips for building your brand on Twitter.

1. Use your brand name as your Twitter name
This seems obvious, but I see many companies not using their brand name as their Twitter name. They use a cute Twitter name that isn’t related to their brand name.

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

Related Stories