According to reports coming out of the US, Apple has begun allowing businesses to sell content or services through applications given away for free at the iPhone online App Store.
Apple announced on Friday that developers would be allowed to perform transactions within free applications offered through the company’s App store.
Apple had previously barred suppliers of free iPhone applications from using the programs to sell content. Suppliers of free applications can now entice iPhone or iPod Touch users with free material in the hopes that they may pay for enhanced content.
This change means that where developers previously had to create separate free “lite” versions and paid “premium” versions, they can now create just one version of the app, which the user can then pay to update to a premium version.
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