Adams, who runs creative services and training agency The Create Collective on the Sunshine Coast, was recognised for her industry achievement and her personal success story.
‘‘I arrived here from New Zealand with little more than my partner, my baby boy, a backpack and my partner’s guitar, and I would have never imagined I would be celebrating such an amazing award, what an honour,’’ Ms Adams said.
“I have met so many successful business women and feel privileged to receive this award, there are so many talented applicants and it’s fantastic that Telstra has got behind all of our achievements,” Ms Adams added.
Being part of events like Telstra’s Business Women’s Awards is also a great way for companies to promote such inspirational women, according to CEO of Telstra Award sponsor Hudson Australia/New Zealand Mark Steyn.
“It is a privilege to be associated with an event that showcased the calibre and quality of talented women working across Australia,” Mr Steyn said.
“Employment participation by women has been increasing over the past 40 years but it is still well below the rate for men and lower here than in many other developed countries. That is why we are keen to recognise the imperative role that women play in the Australian workforce. This year’s line-up of finalists …is an exemplary group of Australia’s finest business women and we commend them on their achievements.”
The National finals will be held in Melbourne on Tuesday 11 November and Adams will compete against winners from states throughout Australia.