9 ways to build your pinterest audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.

If you’re looking to be highly proactive in increasing your Pinterest following, here are some strategies to consider:

Build more niched boards.

Take a look at the most popular players on Pinterest, and it will become clear they have a plethora of boards, usually between 50 and 100, on average. It’s also obvious that those same users have gone to great efforts to make their boards as niched as possible so they stand a better chance of being found (and followed) by a targeted audience. For example, if you’re a cookbook writer, a single board named “desserts” that features all manner of sugary goodies would work, but you might draw more followers if you took that same board and split it into four:

  • Pies and cakes
  • Cookies and bars
  • Chocolate
  • Ice creams, sorbets and puddings

By refining your boards to be more relevant to the people who are the most interested in those specific topics, you increase your chances of getting followers.

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