Home topics news Via pexels News News $535m Valentine’s Day splurge: What’s hot in gifts and last-min buys Yajush Gupta February 12, 2025 Australians are gearing up for a Valentine’s Day like no other, with spending projected to hit a record-breaking $535 million. While classic gifts like flowers and chocolates remain perennial favorites, a closer look reveals evolving consumer trends that are reshaping the landscape of love and gifting. This year, it’s not just about saying “I love you,” it’s about saying it with style, substance, and a touch of unforgettable experience. Premium gifting takes center stage Valentine’s Day is no longer just about giving a quick token of affection. This year, Aussies are reaching for higher-end, luxury gifts that offer something special. From high-quality floral arrangements to curated experiences, the focus is on lasting value and a sense of exclusivity. Instead of buying multiple small items, many are opting for one thoughtful gift that speaks volumes—something that shows real consideration and thoughtfulness. Flowers, the timeless symbol of love, continue to dominate the scene, but not just any flowers will do. Premium bouquets, designed with intricate care and quality blooms, have become a hallmark of this year’s celebrations. Consumers are seeking elegance, beauty, and longevity in their floral gifts—Ecuadorian, Colombian, and Kenyan roses are among the most sought-after varieties, renowned for their size and stunning presentation. In fact, businesses like Mr Roses have tapped into this trend, offering bespoke arrangements with luxury packaging and same-day delivery services for those last-minute