seo

5 Strategies for Better ‘Link Building’ and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website. Here’s how.

The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google’s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created.

Links that go from another site to yours are called backlinks because they point back to your pages.Building these links, which point back to your website, can help improve your site’s search engine optimization (SEO).

So if you’re still using outdated link-building techniques — such as automated directory submissions or “10,000 links for $10” package purchases — it’s time to devise a new, updated link building strategy. For best results, focus your activities on the following techniques:

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