You need not look further than your core business to unlock your company’s growth potential. Here’s how to do it.
Is your core business delivering disappointing margins and low growth rates? Are you unsure of the path forward to growing your business? If you think big investments outside your core are your only means to accelerate growth, think again. The opportunity for profitable growth may be locked within your core business. Here’s how you can unlock that potential.
Step 1: Define and understand your core
You first need to identify your core set of customers, products and operations in the following context:
• Which customers (or segments of customers) are most profitable? These are the people that are most likely to pay a premium for your products and services, most loyal, or most often looking for ways to build a stronger partnership with you.