These easy exercises will help you think outside the box to discover your next business idea.
As an entrepreneur, your job is to be one step ahead of the market, always ready with the next big idea. Whether you want to design a new product or disrupt a market, you need to be able to come up with creative solutions for problems of everyday life.
Creativity often eludes us because we’re accustomed to certain norms. “We’re highly socialised and have fixed assumptions about what the world looks like,” says Barry Staw, an organisational behaviourist at University of California, Berkeley. “You have to try to envision another world.”
To do that, Staw suggests a series of exercises, all designed to help you consider a wider range of options as you brainstorm.
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