Les Schirato, the marketing mind behind Cantarella Bros

Les Schirato, CEO of the Cantarella Bros

Previously working for the marketing side of the business under his father-in-law and brother, Les Schirato stepped up to CEO and took Vittorio coffee beans from retailing to cafes and delicatessens into supermarkets, discovering a major new sector for the product. Schirato’s branding experience has clearly worked for Cantarella Bros, named Family Business of the Year (second generation) in 2004.

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