Home featured Expert Featured Let's Talk Expert Julie Hirsch and Nicole Lamond: The new 2-woman business that just raised $1m capital and won over Woolworths Dynamic Business June 21, 2019 Julie Hirsch and Nicole Lamond have founded Eloments, the world’s first organic tea enriched with plant-based vitamins and minerals, designed to give consumers a natural and enjoyable way to take their daily vitamins. This small company – comprised of just Julie and Nicole – is celebrating a big win this month with entry into the tea aisle in 75% of Woolworths supermarkets around Australia, making them one of the few female-owned companies to sit in the category. In their recent capital raising mission, Julie and Nicole broke the $1million-raised mark. According to Forbes , only 2.2% of venture capital funding in 2018 went to female founders. Julie and Nicole hope to be part of the movement of female-led businesses around the world changing this norm. Nicole, who was a founding member of Fairtrade Australia & New Zealand in 2003 and a single mother of three, met Julie at a writers group in Melbourne. Julie was a Deputy Director of an environmental NGO at the time and after bonding over ethical trade, healthy living and tea, they set out to create the world’s first 100% natural vitamin tea, Eloments . The have also launched Eloments into the UK and have demand from the Middle East, Europe and parts of Asia. Dynamic Business spoke to both Nicole and Julie about Eloment’s growth,