Home featured Featured News Featured A lesson in bouncing back from failure Gina Baldassarre November 28, 2013 The majority of new businesses fail in their first year, but almost every business owner believes their venture will be the exception to the rule. Roshan Mahanama is one serial entrepreneur who knows when it’s time to call it quits. Earlier this year, he was working towards the launch of Zamon , an app to let consumers order and pay for coffee from connected cafes on the move and pick it up ready to go. Just six weeks after its launch, Zamon was dead in the water. With Zamon now in the past, Mahanama is working on YourFork , a platform that helps home cooks create online stores to sell their food. Mahanama said the decision to move on from Zamon was easy to make when he realised just how difficult it was to get busy café owners on board. “It just came down to the question, did cafés need us? Could cafés survive if we weren’t around?” he said. The new venture, which Mahanama describes as “an Etsy for food”, has a different answer to the question. In working with home cooks with other full time jobs, Mahanama believes the platform provides a valuable service to a group that currently has no other solution. After coming up with the idea for YourFork, the team created a simple landing page and Facebook page for the platform to gauge interest in the service before