Digital

Content marketing is the creation and publication of original content, and it’s been around for years. So why is it becoming such a big deal for marketers now?

While social media is often in the limelight, email continues to be the lead workhorse for many businesses. This means that as customer sophistication evolves, so too should your email strategy.

The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.

PPC, Facebook ads and banner advertising – what’s a business owner to choose to boost their inbound marketing efforts? An expert has some advice for SMBs on adding the right digital advertising to their marketing mix.

While the latest eCommerce and associated technology provides many consumer advantages and expands the market for sellers, it hasn’t always fostered a better customer service experience. Is the calculation now changing?

Did you know inbound marketing and search engine optimisation go hand-in-hand? The reason for this is simple – if you don’t get your SEO right, potential customers will struggle to find your website.

While there’s no foolproof method of creating a viral video that gets as many plays as the KONY 2012 YouTube campaign, many small business owners can look within their organisation for funny anecdotes to translate into video and create some positive momentum.

Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.

The ever-increasing importance of ‘traditional’ websites, social media and information technology means a whole new skill set is required to stay on top of developments affecting your business. From Twitter to RSS, newsgroups to Google Alerts, a brave new world of information gathering options exists to make sure you never get left out of the loop.

Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.

If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.

eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.

Embarking on your first inbound marketing strategy can feel overwhelming, but just like all big projects the best thing to do is to break the process into easy to manage steps.

Alicia Beachley gets serious about protecting your Intellectual Property online.

“Your work and therefore your IP is something that should be very valuable to you, both commercially and intellectually.”