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Businesses expect to close in on a sale after communicating once with a potential buyer, but research found that 98 percent of sales occur once a certain level of trust has been established.

LinkedIn is a powerful platform for professionals to expand and stay connected with like-minded people; so having an active and up-to-date LinkedIn profile is crucial. Here are 5 ways to get the most benefit from LinkedIn.

Small businesses often lack the resources to manage information effectively.

Made a major flub in front of the whole world on social media? Here’s how to respond.

Ignoring social media because you think you can’t prove results? Here’s what you risk.

Teleworking has become the latest business phenomenon, with both employers and employees quickly realising the benefits of being able to work outside the office.

With the NBN rollout now thoroughly underway, the benefits are beginning to emerge for businesses, our education system and quite simply for us as well.

Here’s what separates the leaders from the followers online.

Today’s customers expect to engage with brands on their terms: they want to call their bank, write on their mobile service provider’s Facebook wall and SMS their insurance company when it suits them.

The key to developing employees with oomph is communication.

Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.

Increasing numbers of business leaders have started to see that those who succeed are those who are constantly developing and innovating to stay ahead of the rest of the pack.

People are increasingly tuning in to videos, but maybe not yours. Here’s how you and your startup can become a YouTube sensation.

Many couples go into business together thinking it’ll all be smooth sailing, only to end up bickering their way through the stormy seas of business to Destination Divorce.

Has your company culture morphed into a frankenstein with a life of its own? It’s almost certainly distracting you and everyone else from actually doing great work.

It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.

Australia is known for being a highly skilled economy, but – as many business owners will tell you – finding good talent isn’t easy.

A new HubSpot survey proves inbound marketing is a hands down winner in customer attraction. Here are seven tips on how to drive customers to your door.

Content is king! Creating and circulating valuable content can bring enormous benefits.

Meditation is about understanding yourself and where you fit into the world. What better practice for the working person?