Rebrandly’s Conversion Tracking is a platform designed to connect every URL and QR code to key business outcomes—such as sign-ups, purchases, and revenue—across all marketing channels. By integrating this tool, businesses can gain a comprehensive understanding of how their branded links contribute to their objectives.
Key Features
- Path Analysis: This feature enables users to track the most common event sequences across visitors, uncovering patterns that might not be evident through traditional data analysis methods.
- Top Converting Links: Rebrandly provides insights into which branded links are driving the most conversions, displaying clicks, conversions, and revenue side by side without the need for manual exports.
- Customizable Conversions: Users can define what constitutes a conversion for their business, including actions like revenue generation, sign-ups, form submissions, or downloads. Attribution windows can be customized per link, campaign, or across the entire workspace.
- Time to Conversion Tracking: This feature monitors the typical duration it takes for visitors to convert after clicking a link, aiding in the optimization of follow-up communications.
- Attribution Window Settings: Users can set their own attribution window, defining how long a click counts as a conversion, with options for 7, 14, or 30 days.
- Cross-Channel Attribution: Rebrandly’s conversion tracking automatically generates data for every link, allowing businesses to measure performance across all channels in one place.
Who Is It For?
Rebrandly’s Conversion Tracking is tailored for businesses of all sizes that utilize branded links and QR codes in their marketing strategies. It’s particularly beneficial for marketing teams seeking to understand the direct impact of their campaigns on business outcomes. The platform’s features are designed to be accessible to both small businesses and large enterprises.
Pricing
- Free Plan: Provides basic features for individuals managing a few links.
- Essentials Plan: Priced at $11 per month, offering enhanced branding and analytics for creators and small businesses.
- Growth Plan: At $99 per month, this plan is designed for businesses requiring advanced features and higher usage limits.
Final Thoughts
Rebrandly’s Conversion Tracking offers a comprehensive solution for businesses aiming to connect their branded links to tangible outcomes. Its user-friendly interface and customizable features make it a valuable tool for understanding and optimizing the effectiveness of marketing campaigns. By providing clear insights into which links drive conversions, Rebrandly enables businesses to make data-driven decisions that enhance their marketing strategies.
Visit rebrandly.com/conversion-tracking for more.
