Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they are unsure of exactly what to do and how to do it. People underestimate the power of branding, however if I ask you for the first brands that pop into mind […]
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
Once you’ve established your business, it can be easy to get used to the routine that works. This is particularly the case when it comes to networking. Fast forward to taking your business global and entering a foreign market. You’ll likely find that your comfortable routine changes. In fact, it might not be working at […]
The price that you set for your products and services is one of the most crucial decisions you have to make in a business. Pricing requires thought and an understanding of your customers or clients, the market, the environment and your competitors. Here are four pricing mistakes you need to avoid: One: The first mistake […]
Collaboration is a ubiquitous word in the modern business environment. We no longer work with our colleagues; we collaborate with them. We partner internally to save time, reduce costs or to extend our reach and call this collaboration too. What of collaborating with other brands or even—whisper it quietly—our competitors? See also: Two brands are better […]
User generated content has revolutionised the way we exchange information about businesses. Whether you’re looking for a hairdresser, restaurant, film or holiday recommendation, ratings and review sites are an often trusted resource to get immediate feedback on other people’s experiences, and can influence many of our purchasing decisions. As a business, this presents a huge […]
As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security. Getting lost in crowds, they were the one figure you counted on for safety. But as a teen through to the years as a younger adult, they were typically a force […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist job cuts in what it’s calling a “major company restructure” to help it face the future. That future includes the ever-increasing impact of technology on traditional media organisations. Not surprisingly, news […]
The sales profession is undergoing a big cull with over 20% of sales roles expected to be cut by 2020 according to some analysts[1]. There are three macro shifts responsible for this rather ominous reality. Firstly, buyers are more discerning than ever before as they turn online for identifying and acquiring products and services without the need […]
Most of what is written about an employer brand is baloney! You can’t fabricate the perfect job or control how people feel about their workplace day by day. And as for creating a workspace to make people feel happy all the time – well, good luck with that. In reality everyone has off days, […]
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to protect their logos and brands. The technology has been incorporated into IP Australia’s new Australian Trademark Search Tool to make the process of searching for similar logos simpler and faster for […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
The rise of the sharing economy has led to an evolution in consumer behaviour and the disruption of legacy industries. For some, it’s a threat. For others, it’s an opportunity to provide new solutions to old problems and thrive. If there’s one constant, it’s that people enjoy a good, homemade meal. A new ‘shareconomy’ player […]
The rapid growth of Grace Lever’s latest venture, GraceLever.com, has seen her twice nominated for the Telstra Business Women’s Awards (SA) in the ‘Young Business Women’s Award’ category, which she won this year. Her eponymous brand offers female entrepreneurs practical guidance and proven strategies to help them create businesses that are not just profitable and scalable but lifestyle-friendly. Having previously […]
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.