Social networking poll reveals users at risk

A new survey has found the widespread use of social networks at home and work is increasing the risk of identity theft and infection, yet most social media users do not take the proper precautions to protect themselves.

The online survey conducted by AVG and the CMO Council of over 250 online consumers has shown that while most are concerned about their security when interacting on social media sites, less than one third are taking action to protect themselves online.

According to the survey, 64 percent never change their password, 57 don’t adjust their privacy settings on a regular basis, and 90 percent almost never inform their social networking administrator of any threats. Yet 47 percent have been victims of malware infections and 55 percent have seen phishing attacks.

Commenting on the results, Donovan Neale-May, executive director of the CMO Council said: “As social networking populations grow globally and the proliferation of niche social networks and mobile offerings extends the reach of social communities, the threats and vulnerabilities are escalating accordingly.”

Lloyd Borrett, marketing manager at AVG said consumers need to think more about their personal security and not to be complacent when it comes to online protection.